In my last post I wrote about the types of products that I try to avoid “at all costs” and so today I want to share with you the types of products that I will dive into with both feet.
First of all I like products that speed up the process (or make my process more effective) of some mundane tasks that I normally do. This may should contradictory to what I wrote about last time when I said I stayed away from products involving automation. So, to clarify, I stay away from products that automate content. If it is a menial task that can be automated, I’m for that.
For Example, Jason Fladlin and Will Mattos have a product called WP Twin which will duplicate every setting, every graphic, every plugin, and every preference from one blog to another. This is a HUGE time time saver for me when it comes to building out my niche blogs!
Another type of product of product that I will jump all over are ones involving “case studies” or “behind the scenes” look at the business of very successful marketers. Many times I might garner just one or two “Gold Nuggets” that really help me in my business. Additionally, I know very successful marketers can (and will) spend thousands of dollars on copy, testing conversions, etc. This saves me a TON of money and time because these folks are doing the research for me!
A great example of this is Lee McIntyres “Instant Internet Life Style.” These are recordings of a two day seminar that Lee did in England. Attendees paid $1,000 peach to be there, but I got the same information (which is located here) for only $19.95! When marketers are on stage they share more and go into more detail that they might normally.
Another example is of a $5 WSO I purchase from Maria Gudelis. She basically shared about a change she made to her One Time Offer Page which increase her conversions from around 6% to 20%. The WSO didn’t sell all that well but it was worth $100 bucks to me because she had enough traffic to her WSO to be able to get valid data. It may have considered a “boring” WSO because it didn’t promise you how to make $10,000 in 13 minutes. But I found the information to be invaluable!
I hope this sheds some light on the types of purchase I make and why. By doing this I keep myself focused of growing my busing and just jumping from one hype sales letter to another!
Reports From Dennis Becker
James Schramko Report
Jason Fladlien's "Value Multiplier"
Michael, I agree with you completely on the speed issue. I often buy WordPress plugins that will automate tasks for me (or otherwise improve my blogs).
I also buy informational WSOs. Generally the cost of an education is a fraction of what it could be worth. They’re not all winners (and many of the ones that are just don’t fit directly into my business model), but there are always enough that are worthwhile to compensate for the rest many times over.
And, as a WSO creator and promoter myself, I also buy WSOs to check out what the competition is doing. You can learn a lot by looking at their approach and sales funnel. I also like to personally check out products before recommending them to my list. I know many people are nearer the start of their Internet Marketing journey than I am, and whilst I can generally write off the odd poor WSO, I know many others can’t do so, and want to make sure that they get full value for money.
Thom