I recently posted this thread in the Earn 1k A Day Forum and thought that you guys might like it as well.

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In the past couple of months I have read where many people have had outstanding results on WSO’s. Some on their very first attempt. Others have shared very disappointing results.

Having said that, I think that there is a feeling among many that WSO’s are the current “Gold Rush” and all that has to be done is is pay your $59 ($40 for posting and $19 for WSO Pro), pull the lever and fortunes will come out. This is FAR from the truth.

I have had some very good success with WSO’s. No “WSO’s of the day”, but still very good results. I wanted to share some tips and advice to those who have had disappointing results and those wanting to run a WSO in the near future.

So here are my suggestions, take or leave

1) Develop street “cred”
Participate actively here in E1kaDay and at the WF. Ask specific questions, share interesting sites/posts/videos/etc. Give, give, give. Think of others first.

2) Do your “time”

Participate consistently. That means past your 10 day trial period. You will get you $$ worth from the relationships you form. Trust me…

3) Purchase other members’ WSO’s. Post specific and in depth testimonials on their WSOs as well.

4) When it comes time to run your WSO post it here in E1kaDay first. Test out your funnel. Ask for suggestions. Listen to the advice and take action on the parts you feel will make the most difference.

5) Understand that it’s not personal. It’s business. There are several six figure earners in this forum as well as a couple 7 figures as well. You may be surprised at who is who. Listen.

ABOUT YOUR WSO

6) Decide WAY in advance as what is your main purpose for your WSO in regards to your business. In other words, do you want to make money or do you want to build a list. Building a list is the #1 best choice and will lead to income down the road.

7) Make sure that your WSO does at least one of the following :

a) Solves a problem
b) Saves people time
c) has the potential to make people money
d) Helps people increase results
e) Saves People Money

8 ) Call PayPal the day before your WSO is live to inform them that there may be increased activity in you account.

9) Break your product up into parts. It may be better to have 5 ten page reports then to have one 50 page eBook. There are always exceptions of course, so test it.

10) Since you have decided to build your list with your WSO (hint, hint) set it up as a dime sale increasing $0.10 every 3 sales. Max out your price at $9.95.

11) Offer 100% commission to affiliates. It’s a weird mentality, but people would rather promote a $5 product at 100% commissions than get 50% commissions on a $10 product. Have an upsell of at least $10 to help you earn some cash as well.

12) Use graphics! There are several excellent WSO’s selling graphics that you can get for cheap. Then get someone at Fiverr to make you a nice product cover. Look like you know what you are doing.

13) Again, there are exceptions but keep your sales copy brief unless your WSO has several components. Most WSO surfers have a very short attention span.

14) Submit your WSO for approval 24 hours before you plan to go live.

15) After approval is given for your WSO decide on a launch time. Keep time zones in mind!

16) Post here in E1kaD when your WSO is live. The folks here are very supportive and can give that extra nudge if you have followed most of these steps.

17) As you get testimonials copy and paste them into your sales letter. Most WSO surfers don’t want to search through the comments to find reviews.

18 ) Always, always, always collect email addresses but don’t require it in order for the person to get their purchase.

19) If people don’t mail or there isn’t a lot of support right away. Don’t take it personal. It’s business. Things come up, it may not be a fit for their list, or folks just didn’t have time. Thank everyone anyway.

20) The first three hours of the WSO will be the most busy and it will start to slack. After 10 hours your WSO will fall of the first page and be “old news”. You will still get affiliates mailing their lists though.

21) Once your offer is on Page 3 you can bump it for another $40. Unless you have some really good money or you made WSO of the day, it may not be worth it to bump. People will find your WSO though when they search through offers to promote and sort by % commission.

22) Take note of those affiliates that sent you lots of traffic but no sales as you may not want to approve them the next time. It will help your conversions the next time which will help you attract better affiliates.

23) Lather/rinse/repeat- but this time mail your list also about your offer which will help you get to a quick start.

24) After following all of these steps it IS STILL POSSIBLE to have a WSO that BOMBS! Use the old WSO as a bonus for your next one!

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I would love to read your feedback so feel free to post below!

In 2008 I attended a family reunion of my wife’s side of the family in New Jersey. Many would cringe at the thought of attending such an event but it was a wonderful trip because:

1) My wife’s family who live up in that area are fantastic people and a pleasure to be around.

2) I Love New York City . (To visit, not to live there…)

3) It was by shear coincidence that Dennis Becker (Founder of Earn1kaDay) lived only two miles from our hotel and was willing to have dinner and hang out with us for a while.

While all the memories I have of spending time with the family and our trips into New York City are treasured, there is one incident that is just burned into my brain.

That memory is simply what a New York Pizza maker taught me about web traffic.

You see, we were up early on a Saturday because we had to catch a bus from our hotel into “The City”. We had a tour scheduled in the morning and then had tickets to see “Young Frankenstein” on Broadway.

Because we were up so early that morning, everyone was starved by the time 11:30 AM rolled around. You would think that finding a place to eat at 11:30 AM in the fourth largest city in the world would be simple thing, right?

That was not the case.

Establishment after establishment was closed and not scheduled to open till noon.

Here is where the New York Pizza Guy comes in.

We pulled on the door of yet another closed restaurant near Times Square when the New York Pizza Guy arose from his folding chair he had been sitting in and approached us.

“You folks looking for a place to eat?”, he asked.

“Yes!”, was our eager reply.

“Well most places around are closed till noon and are really expensive. They’ll charge you $10 for just a hamburger. Why don’t you come to my restaurant? We’re open, have great food, and you won’t pay stupid prices.”

He then proceeded to hand all eleven of us a paper menu for a little pizza place that was just a couple of blocks away. Our stomachs wouldn’t let us turn down the offer. And so the New York Pizza Guy picked up his chair and led us to the fantastic food and great prices he had promised.

After we ate our fill I was looking for the man who had led us in to thank him, but I was told by one of the other workers that he was already off looking for other potential customers to pull in.

It was then that it finally hit me!

We didn’t come across the New York Pizza Guy by chance!

He KNEW the places we were trying to get in were closed. He KNEW people would be looking for places to eat. He KNEW he had a better product at a better price but he also KNEW he didn’t get as much of the walk by traffic as the other places.

So he went WHERE THE TRAFFIC ALREADY WAS, put his chair in the middle of it, and FUNNELED as much of it as he could to his place by fulfilling a need that his competitors weren’t.

We can learn many things from the New York Pizza Guy!

I preach this all the time. “There is information that you take for granted that others will pay good money to learn.

Someone posted a cool little video about this that I wanted to share with you:

Click here to view the embedded video.

A lot of people think that distractions are what interferes with their focus when it is actually the opposite. The proper focus will cut out the distractions! Even “Moon Walking Bears”. This is one of my all time favorite videos and just over a minute long. Enjoy!

Click here to view the embedded video.

I was reading an interesting thread today about the comments that people leave after they have unsubscribed from your list.

I don’t know how other providers handle it, but I know that when a person unsubscribes from your list in Aweber they are given an opportunity to leave a message for you as to why they are unsubscribing.

Needless to say, these can be quite interesting. (I’m being sarcastic)

 The reality is that building a list is a critical component in building your business. Yet many don’t do so. To often the reason has been that they feel “guilty” or even “responsible” for when a person leaves their list. They take it as a personal attack.

If you are building a list then it is a 100% certainty that people are going to unsubscribe. Thats part of business. It is impossible to please everyone and we, as marketers, had better learn that lesson fast or your growth in the business will be severely stunted.

When people unsubscribe from your list there are a multitude of reasons as to why they did so ,most of which probably have absolutely nothing to do with you.

If someone leaves your list AND decides to leave a comment as to why, you will eventually find that there is a pattern to the reasons and that information no longer becomes useful to you.

I’m NOT suggesting that you ignore your unsubscribe rates completely. If you find a particular email in your autoresponder sequence or a broadcast that resulted in higher than normal unsubscribe rate, then you most certainly want to look at it to see what can be improved.

I once sent an email with the subject line of “How To Grow Your little eMail List With This Easy Little Trick” (or something like that). The first challenge was that I generally always put the name of the newsletter first in the subject line. So The full subject line wound up being something like “[NicheWare.com] How To Grow Your Little eMail List With This Easy Little Trick”

The second challenge came when I noticed that I had SEVERAL HUNDRED upsubscribes from this email.

After doing a little research I found that my subject line was too long and therefore many email readers truncated the subject to show only “[NicheWarfare.com] How to Grow Your Little…..”

Sigh….

You have to develop a Thick Skin in this business just like any other business venture you set out on. Your attitude and mindset are critical to your success. For this reason I have an email filter set to catch any unsubscribe notice that comes in and it deletes them before it ever reaches my inbox.

Unsubscribes happen. Do your best to provide value, sprinkle in a few offers, focus on building.

It will help thicken your skin

Do you hate selling?

A new member on the “5 Bucks A Day” forum asked a great question today.

She asked, “Do You Hate Selling?” She went on to share that she knows that she HAS to sell in order to make money online yet she hated it and was looking for advice.

She got some great advice from the members there.

Here is what I wrote to her:

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Hi there,

I used to hate selling as well, but, from my own personal experience this is what I found…

Deep deep down it wasn’t selling that I hated. I actually hated the idea that:

1) Someone would not like me because of I was selling

2) Someone wouldn’t like my product

3) Someone would think I was pushy

4) Someone would think…..

See where I am going with this?

To be honest, all of the things I listed above actually happened. But what I wanted to achieve was more important to me than what someone ELSE thought of me. I care more about what my wife and kids think of me than other family members, the neighbors, etc…

The funny thing is once I started making money online, all those people that I was worried about what they would think of me, are now coming to me asking me to show them how. Laughing

So ask yourself these two questions:

1) Do I really hate selling or do you hate what you “think” other people will “think”

2) Are your goals,dreams, direct family, more important than what someone else may think of you?

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I hope I helped some. Maybe you have things you need help with to get you “over the hump”. That’s what is great about the 5BaD forum. The crazy part is that you get FREE access to this forum when you purchase the new eBook from Dennis Becker for only $5!

So tell me, “Do You Hate Selling?” Give me your thoughts below!